Good + Google Ads: how we teach advertising based on real sales
If you have a store on Khoroshop, there are two issues that are costing you money right now.
First: 20 to 50% of orders do not reach the advertising cabinet. Algorithms learn from incomplete data.
Second: up to 30% of orders are fakes, duplicates, unclaimed parcels. The cabinet counts them as real sales and optimizes based on garbage.
We solved both problems in one project. We implemented two parallel data transmission channels — Measurement Protocol and offline conversions through GCLID. Fully automated, without manual manipulation. Despite the limitations in terms of access to the code on Khoroshop.
Now the advertising cabinet sees only real sales. Those that the client has paid for and picked up.
First: 20 to 50% of orders do not reach the advertising cabinet. Algorithms learn from incomplete data.
Second: up to 30% of orders are fakes, duplicates, unclaimed parcels. The cabinet counts them as real sales and optimizes based on garbage.
We solved both problems in one project. We implemented two parallel data transmission channels — Measurement Protocol and offline conversions through GCLID. Fully automated, without manual manipulation. Despite the limitations in terms of access to the code on Khoroshop.
Now the advertising cabinet sees only real sales. Those that the client has paid for and picked up.
Kyiv 
Available for hire
Offer work