Goods. Sets of Balls. Megasharam.
Contextual Advertising
Period from 21.08.22 to 20.01.26
Result:
Average cost of conversion (purchase) - 77.09 UAH.
Average cost of conversion (cart and beginning of purchase process) - 3.58 UAH.
Sets sold during the period - 8555 pcs.
Average check - from 300 to 1100 UAH.
Completed:
- Conducted a detailed analysis of the target audience and competitors.
- Conducted market analysis, its needs.
- Developed a strategy for launching advertising campaigns.
- Worked in detail on product groups. Segmented by key groups.
- Isolated inexpensive products into a separate campaign.
- Set up Analytics -4. Connected and configured GTM. Merchant. Configured all conversions. Prepared the website and accounts for launching trading campaigns.
- Shopping and Performance Max campaigns were launched.
Result:
Average cost of conversion (purchase) - 77.09 UAH.
Average cost of conversion (cart and beginning of purchase process) - 3.58 UAH.
Sets sold during the period - 8555 pcs.
Average check - from 300 to 1100 UAH.
Completed:
- Conducted a detailed analysis of the target audience and competitors.
- Conducted market analysis, its needs.
- Developed a strategy for launching advertising campaigns.
- Worked in detail on product groups. Segmented by key groups.
- Isolated inexpensive products into a separate campaign.
- Set up Analytics -4. Connected and configured GTM. Merchant. Configured all conversions. Prepared the website and accounts for launching trading campaigns.
- Shopping and Performance Max campaigns were launched.