Google Ads: 631 conversions to the sandy store

Project: Internet shop of sanitary
Region : Ukraine

Advertised Groups of Products:

1) Steel radiators
b) Bimetal radiators
3) Polypropylene pipe
4) the canalization pipes
5) All for canalization

Stages of work:

Stage No. 1He has collected keywords for selected groups with sales intention (which mean commercial interest in the product) + variations of keywords that mean the same group (e.g., "stone radiators" and "stone batteries")

Stage No. 2He worked deeply minus words to cut off the excess requests that eat the budget.Stage No. 3Created relevant ads + sales add-ons in it (telephone, details, additional links, address)

Stage No. 4Thanks to the conduct of the advertising campaign, it has been successfully reduced the cost of conversion.

Results in 3 months:

Number of clicks: 3 230
Average CTR of Advertisements: 9.39%
The average price of the click: 4.86 UAH
Conversion: 631 (order, calling to the phone number, viewing contact information)

#GoogleAdwords #contextadvertising #internet store