Google Ads advertising for a law firm in Germany

The client is a German law firm that specializes in recovering funds for delayed or canceled airline flights. Before our collaboration began, the client managed advertising campaigns on Google Ads for the landing page themselves. The main request from the client is to increase the number of inquiries with a cost per lead not exceeding €40.

What has been done:
- Separate pages were developed for different inquiries instead of one landing page.
- Separate advertising campaigns were created for all popular inquiries in broad and exact match.
- A smart advertising campaign was launched in the GDN with payment for conversions.
- Retargeting was launched.

Result:
Thanks to the optimization of the website and advertising, we were able to reduce the cost per lead to €35. At the same time, the number of applications compared to the same period increased by 500+. Advertising was also launched in new EU countries where the client had not previously operated.