Stanislav S.
Offer Stanislav work on your next project.
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Offer work 
Kyiv,
Ukraine
8 hours 45 minutes back
available for hire
14 Safes completed
20 days 9 hours back
13 clients
4 proposals made
on the service 1 year
Rating
Language proficiency level
Українська: fluent
Русский: fluent
English: upper-intermediate
CV
Hello, I am a professional marketer and PPC specialist with 10 years of experience in digital. During this time, I have successfully worked on dozens of projects in different niches and countries. I have a strong background in advertising and analytics, honed over 4 years as the Head of PPC at the top internet marketing agency in Ukraine.
I have experience working in the following niches: medicine, beauty, online courses and schools, ecommerce, real estate, tourism, SaaS, B2B, etc.
I have successfully managed projects with advertising budgets exceeding $100,000 per month.
In addition, I was also the Head of Marketing at an online school and a network of laser hair removal salons.
As a PPC expert, I can assist you with the following tasks:
- Setting up GTM and GA4
- Setting up and launching contextual advertising in Google Ads and Bing Ads
- Setting up and launching targeted advertising on Facebook, Instagram, TikTok, and LinkedIn
- Comprehensive audit of advertising accounts.
I am a Google Certified Specialist with all active certifications and an official Google Partner. When working with me, you can be confident in the quality of services and receive a bonus for a new Google Ads account.
Skills and abilities
Promotion
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Contextual Advertising
from 234 USD for project
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Social Media Advertising
from 234 USD for project
- Teaser Advertisements
Portfolio
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Google Ads for a Premium Window Sills eCommerce Store
Contextual Advertising
Sillbud is an eCommerce store specializing in premium window sills from brands such as Topalit, Werzalit, and KaschPro. The company also sells countertops, table legs, drip caps, decking boards, and related products. In addition to online sales, the client provides turnkey installation services, so the main goal was not only increasing eCommerce sales but also generating high-quality installation and consultation leads.
What Was Done
— Started working on the advertising campaigns in March 2025.
… — Conducted a full audit of the Google Ads account and product feed structure.
— Optimized and rebuilt the Google Merchant Center product feed.
— Structured the feed by product categories and brands: window sills, countertops, decking boards, drip caps, table legs, etc.
— Launched segmented Performance Max shopping campaigns for separate product groups and categories.
— Set up a dedicated remarketing shopping campaign for all website visitors using the full product feed.
— Launched Search campaigns for core product categories, competitors, and key brands including Topalit, Werzalit, and KaschPro.
— Optimized landing pages and website structure to improve conversion rates.
— Reworked the conversion tracking system step by step.
Initially, the account was optimizing for phone clicks, WhatsApp/Viber clicks, and other micro-conversions, which negatively affected campaign optimization quality.
Eventually, only real business conversions were left:
purchases, website form submissions, and Binotel leads.
— Ongoing campaign optimization included:
semantic expansion;
adding new product categories;
testing bidding strategies;
budget optimization;
scaling top-performing campaigns.
Results
— Over the year, the campaigns generated 953 conversions.
— Cost per conversion decreased from UAH 7,399 to UAH 771 (–89.58%).
— Overall account conversion rate increased from 0.05% to 0.42% (+681%).
— Search campaign conversion rate increased from 0.16% to 1.90% (+1119%).
— Top impression share increased from 67.24% to 73.44%.
— The advertising budget was successfully scaled from ~$500 per month at the start to ~ $2000+ per month due to stable performance growth.
Conclusion
The project achieved a significant increase in advertising efficiency, reduced lead acquisition costs, and scaled the advertising budget by more than 4x.
By optimizing the account structure, product feed, and conversion tracking system, the campaigns started learning from real purchases and qualified leads, which significantly improved traffic quality and increased both product sales and turnkey installation inquiries.
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Google Ads advertising for a law firm in Germany
Contextual Advertising
The client is a German law firm that specializes in recovering funds for delayed or canceled airline flights. Before our collaboration began, the client managed advertising campaigns on Google Ads for the landing page themselves. The main request from the client is to increase the number of inquiries with a cost per lead not exceeding €40.
What has been done:
- Separate pages were developed for different inquiries instead of one landing page.
… - Separate advertising campaigns were created for all popular inquiries in broad and exact match.
- A smart advertising campaign was launched in the GDN with payment for conversions.
- Retargeting was launched.
Result:
Thanks to the optimization of the website and advertising, we were able to reduce the cost per lead to €35. At the same time, the number of applications compared to the same period increased by 500+. Advertising was also launched in new EU countries where the client had not previously operated.
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Google Ads and Meta Ads setup for a beauty salon
Client: A network of laser hair removal salons in Ukraine and Poland with over 60 locations.
Main goal: Attracting customers for laser hair removal services through a quiz.
Project duration: 3 months.
… Actions taken:
— Developed various quizzes tailored to different promotions in Ukrainian and Polish.
— Launched advertising campaigns targeting different audiences.
— Initiated ads targeting men.
— API-conversion integration.
— Continuously tested various ad creatives, including static images and videos.
Results:
The average cost per lead for laser hair removal procedures in Ukraine during January–March was $5.19.
The average cost per lead in Poland for the same period was $9.56.
During major promotions and discounts, the cost per lead dropped to $2.50–$3 in Ukraine and $4–$5 in Poland.
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Targeted advertising in Meta Ads for an online school in Poland
Social Media Advertising
The client is an online foreign language school in Poland. The main goal is to attract clients through Meta Ads for a free trial lesson at a price no higher than $6.
What has been done:
- Separate advertising campaigns launched for adults and children
… - Advertising campaign launched targeting Ukrainians in Poland
- A/B tests conducted with landing pages
- Advertising campaign launched for look-a-like audience
Result:
The cost of acquiring clients has decreased to €5.3, which aligns with the business goals.
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Google Ads for Food Delivery | ROAS 11.45
Contextual Advertising
Client — a food delivery restaurant in Kharkiv specializing in шашлык, lula kebab, barbecue, and grilled dishes. The main goal was to increase online orders through Google Ads while maintaining positive ROI in the highly competitive food delivery niche.
Results Over 2 Months
— Ad spend: 20,257 UAH.
… — 121 purchases generated.
— Cost per order: 167 UAH.
— Conversion rate: 6.14%.
— Conversion value reached 231,995 UAH.
— ROAS (Conversion Value / Cost): 11.45.
— Top impression share exceeded 86%.
What Was Done
— Implemented eCommerce conversion tracking through Google Tag Manager and Google Analytics 4 on the Choice platform.
— Configured purchase and checkout tracking for accurate campaign optimization.
— Initially, campaigns optimized toward all user actions, including phone number clicks.
— After collecting enough data, campaigns were switched to optimize only for real website purchases.
— Later, the campaigns were transitioned to a Target CPA bidding strategy with a target order cost of approximately 150 UAH.
— Collected and structured a semantic core based on high-intent and commercial keywords:
- “BBQ delivery”;
- “order шашлык delivery”;
- “lula kebab delivery”;
- “barbecue delivery” and others.
— Performed deep negative keyword optimization:
- excluded competitors;
- excluded areas outside the delivery zone;
- filtered irrelevant and informational search queries.
— Conducted large-scale cross-negative optimization between ad groups to improve ad relevance and traffic quality.
— Ongoing optimization included:
- adding negative keywords;
- disabling underperforming ad groups;
- bid and budget optimization;
- improving ROI performance.
Conclusion
The project achieved highly profitable advertising performance in one of the most competitive local niches — food delivery. Thanks to accurate purchase tracking, deep semantic optimization, and continuous search query optimization, the campaigns started generating stable online orders with positive ROI and predictable customer acquisition costs.
Additionally, part of the orders came through phone calls from the website, which were not included in the statistics due to the absence of call tracking at this stage.
At the same time, the campaigns generated over 100 phone number clicks in just 2 months, meaning the actual customer acquisition cost was even lower than shown in the advertising account.
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Google Ads for eCommerce Website(furniture store)
Client: An online store specializing in ergonomic furniture (height-adjustable desks, office and gaming chairs). The products are in a higher price range, which makes promotion more challenging and requires careful audience targeting and keyword selection.
Actions Taken
Conducted an audit of the last 6 months of campaigns. Decided to launch new campaigns from scratch.
…
— Launched search campaign for the key product — height-adjustable desks.
— Launched Performance Max campaign (shopping) for desks.
— Launched Performance Max remarketing for all website visitors across the full product feed.
— Launched branded search campaign.
— Launched competitor search campaign.
Ongoing optimization:
testing new formats (incl. AI Max);
working with creatives and budgets;
expanding search queries to related niches (gaming desks, office desks, computer desks).
Results (3 months)
— Conversions: increased by +105% (×2).
— Cost per conversion: decreased by –11.8%.
— Conversion value: increased by +UAH 1.1M (+154%).
— ROAS: increased by +40.7%, reaching 9.
Conclusion
We successfully doubled sales while reducing CPA and significantly improved advertising ROI.
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Promoting in Gooogle Ads Autokrassen.nl (Netherlands)
Client: An auto service near Rotterdam specializing in scratch removal and car paint surface restoration.
What was done
— Conducted an audit of advertising campaigns for the last 6 months. Decided not to fix old campaigns, but launch new ones from scratch.
… — Fixed conversion tracking: some events were missing due to lack of Google Consent Mode compliance. Implemented a cookie banner via a third-party service, which enabled proper data transfer to Google Ads and GA4.
— SEO audit of the website: identified errors affecting ad performance. Prepared recommendations and a technical task for developers.
— Launched a Performance Max campaign targeting key commercial queries.
— Launched search campaigns for different services: spot repair, scratch removal, car painting.
— Ongoing optimization: testing new formats (e.g., AI Max), working with creatives and budgets.
Results
— Reduced cost per lead: from €21.49 to €7.44 (–65.38%).
— Increased number of leads: from 199 to 1,160 in the same period (+482.9%).
— Scaled the budget: increased daily spend from €25 to €125 while maintaining high efficiency.
— Improved search visibility: top impression share grew from 71.8% to 80.2%, and absolute top impression share rose from 39.6% to 62.3%.
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Google Ads advertising for a custom sock manufacturer in Canada
Contextual Advertising
The client is a Canadian company that specializes in manufacturing custom socks with your logo. The market includes the USA, Canada, and the UK. They sell exclusively in bulk to large clients. Among their clients are Microsoft, Cisco, Fiverr, etc.
The main task is to increase the number of inquiries for cost estimates from advertising on Google Ads.
What has been done:
… - Optimized search advertising campaigns
- Created separate campaigns for each country
- Launched display advertising with payment for conversions
- Set up and launched retargeting
- Conducted A/B testing with the landing page
Result:
The conversion rate increased by 17% from advertising on Google Ads. The number of registrations for cost estimates grew by 46%. At the same time, the cost per click decreased by 8%, and the total number of clients increased by 25%.
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Targeted advertising for a women's footwear brand on Instagram
Social Media Advertising
The client is a women's footwear and clothing store on Instagram with its own production. The main goal is sales through Instagram Direct and increasing the number of followers.
What has been done:
- Remarketing launched for customers who interacted with the profile
… - Advantage+ advertising launched based on customers
- Ongoing testing of different clothing and footwear models, as well as audiences
- Advertising budget increased
Result:
Thanks to successful advertising on Instagram, the monthly budget grew from $3,000 to $8,000 per month. The average cost per message is no more than $2. The number of followers on Instagram increased to 345,000.
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SEO Promotion for Red Fish Seafood Online Store
Search Engine Optimization (SEO)
Red Fish is an online seafood store that delivers across Ukraine. The website offers fish, caviar, shrimp, mussels, squid, octopus, seafood delicacies, and other products.
The main goal was to increase organic website traffic and improve Google rankings through technical optimization, website structure expansion, semantic keyword research, and landing page optimization.
… Work on the website started in January 2021.
Results
Organic traffic grew from 1,041 users in January to 6,674 users in November 2021.
This means organic traffic increased by approximately +541% compared to the first month of work.
From January 1, 2021 to November 29, 2021, the website received 25,703 users from organic search.
Compared to the same period in 2020, organic traffic increased by 272.78%.
In November 2021, organic search brought 6,674 users, compared to 2,205 users in November 2020.
Most of the growth was achieved without active external link building. The main focus was on internal website optimization.
What Was Done
A full technical SEO audit of the website was conducted. Based on the audit, a technical task was prepared for developers to fix website errors.
Competitor websites in the seafood eCommerce niche were analyzed. The website structure was expanded, and semantic keyword research was collected for the main website pages: categories, subcategories, and product pages.
Technical tasks for SEO content were prepared based on the collected keyword research. Meta tags were created and optimized for website pages, including Title, Description, and H1.
Landing pages were optimized for relevant target search queries.
Each month, the current state of the website, organic traffic dynamics, and keyword positions were analyzed. Organic traffic performance was also tracked in Google Analytics and compared with the previous year.
An important point: external SEO optimization was almost not used at this stage. The main focus was on technical SEO, website structure, semantic keyword research, content, and internal optimization.
Organic Traffic Growth
In January 2021, the website received 1,041 users from organic search. After technical improvements, structure expansion, and page optimization, traffic started to grow steadily.
By November 2021, organic traffic reached 6,674 users per month.
Summary
As a result, we significantly increased organic traffic for the seafood online store and improved the website’s visibility in Google search.
The main result was achieved through comprehensive internal SEO optimization: technical audit, error fixing, website structure expansion, semantic keyword research, meta tag optimization, and SEO content preparation.
Organic traffic grew from 1,041 to 6,674 users per month, while the total growth compared to the previous year reached 272.78%.
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Google Ads Setup for a Construction Manufacturer
Client — a construction company. Before our collaboration, the client managed the advertising campaigns independently. They reached out to me to increase the client base during the peak season (February to June) via Google Ads.
Actions Taken:
— Launched separate search campaigns for each service.
… —Started a competitor campaign.
— Optimized the website for different search queries.
—Launched a Google Maps campaign.
— Set up remarketing.
Results:
— In 6 months of work, we generated 1,775 leads from Google Ads.
— The cost per conversion was only 154 UAH.
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Google Ads setup for an online coffee shop
Contextual Advertising
The client is an online coffee shop with its own roasting. Before our collaboration began, the client managed advertising campaigns independently. They approached me with a request to increase the number of transactions and profit from advertising on Google Ads, as well as to increase the number of new customers.
What was done:
- Set up Google Merchant Center from scratch.
- Launched product advertising.
… - Redesigned all search advertising campaigns and expanded negative keywords.
- Launched a search advertising campaign focused on competitors.
- Set up dynamic remarketing.
Results:
In the first 3 months of work, the number of transactions from advertising increased from 164 to 292.
Total revenue grew by 76%.
As a result of advertising optimization, the conversion rate also increased by 9.95%.
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Google Ads and Meta Ads setur for a beauty salon
Client — a beauty salon in Kharkiv. The main goal is to attract clients for procedures through Instagram Direct and to increase the number of followers. Additionally, to attract clients through the website.
Actions Taken:
— Launched remarketing for clients who engaged with the profile.
… — Launched advertising campaigns for various procedures targeting different audiences.
— Launched search advertising campaigns for all popular services.
— Launched a Performance Max campaign.
Results:
— The average cost per message over a year was $3.19. It's important to note that there are different services, such as facials and peels, which are more expensive than manicures, thus increasing the client acquisition cost. For manicures, the average cost per message is around $2.5.
— In Google Ads, we advertised all popular services, but gradually retained only the most effective campaigns. The average conversion cost was 23 UAH due to inexpensive conversions in the PMax campaign. Overall, the conversion cost for search campaigns was 300 UAH.
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Google Ads Campaign for a Local Business in the USA
Contextual Advertising
Client: А surf school operating in Miami and Los Angeles.
Goal: Reduce the cost per booking and increase ad profitability. All bookings go through the website.
What I did:
… — Properly set up conversion tracking in GA4 and Google Ads. Previously, micro-events (like page views) were counted as conversions, which distorted performance analysis.
— Launched new Google Search ad campaigns.
— Excluded Spanish-language impressions.
— Optimized negative keywords list.
Result:
— Average booking cost: $25
— ROAS: 400%
For example, in the Surf LA - December 2024 campaign, booking cost was $21, conversion rate — 7.49%, CTR — 13.4%.
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Launch Google Ads for a New Dental Clinic in Zaporizhzhia
Client: A new dental clinic in Zaporizhzhia that opened in 2024. They had no prior experience with online advertising. The primary goal was to attract new clients at an affordable cost. A key challenge was that their pricing was above the city average. Their main specialization is dental surgery.
What we did:
— Launched a search campaign targeting general dental queries;
… — Launched a separate campaign focused on dental implants;
— Added a Performance Max campaign to reach broader audience segments.
— Setup goals GA4 and GTM
Results after 6 months:
— Delivered 301 conversions at an average cost of ₴394;
— The general search campaign generated 147 leads at ₴359;
—The implant campaign brought 74 leads at ₴608;
— Performance Max delivered 80 leads at ₴261, proving to be the most efficient.
After achieving stable performance, we scaled the budget from ₴15,000 to ₴30,000 per month. Further scaling has been temporarily paused, as the clinic is currently at full capacity. Future plans include launching new services and increasing the monthly ad budget to ₴50,000.
Reviews and compliments on completed projects 14
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Real expert -
Craft master -
Quick answers -
First-class quality -
Nice communication -
High responsibility -
Great price -
Lightning fast
3 June
287 USD
Setting up Google Ads
Quality
Professionalism
Cost
Contactability
Deadlines
Professionally and qualitatively completed the task of setting up Google Ads campaigns. Let's continue working!
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5 February
67 USD
Audit of Google Ads, Meta Ads, TikTok Ads
Quality
Professionalism
Cost
Contactability
Deadlines
Excellent work, thank you for the useful and detailed audit of the advertising campaigns.
21 August 2025
33 USD
Google ADS (audit of the advertising account)
Quality
Professionalism
Cost
Contactability
Deadlines
Stanislav, thank you. The work was completed on time and at a very high level. I plan to collaborate again.
17 July 2025
245 USD
Google Ads Targeting Specialist for travel project
Quality
Professionalism
Cost
Contactability
Deadlines
Launched advertising on 3 projects, it works, inexpensive advertising was done, but the conversion turned out to be poor
Rad S.
| Personal | Response review
4 June 2025
234 USD
Google Ads Setup: Performance Max, Search, and Brand Campaigns for Lift Tables
Quality
Professionalism
Cost
Contactability
Deadlines
It's difficult to evaluate the results yet, because jumping to new Google Ads metrics in 2 weeks is quite challenging) but Stanislav approached the formation of the campaign and audience settings very professionally.
Aleksandra Samohina
| Personal | Response review
28 April 2025
45 USD
Meta ads audit/account management
Quality
Professionalism
Cost
Contactability
Deadlines
Quickly and efficiently, thank you for the work
11 February 2025
223 USD
Audit and correction of trading companies to increase sales volume
Quality
Professionalism
Cost
Contactability
Deadlines
A great specialist, responsible, excellent feedback, we recommend.
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14 January 2025
700 USD
Google and Meta advertising for three projects (sites) in the USA
Quality
Professionalism
Cost
Contactability
Deadlines
Stanislav is an excellent specialist, I am very satisfied with our work. Stanislav completed all tasks promptly and explained all necessary points to me in detail. I highly recommend him for collaboration!
Marina Mukanova
| Personal | Response review
19 December 2024
132 USD
Setting up GTM, GA4, Pixel and creating a dashboard
Quality
Professionalism
Cost
Contactability
Deadlines
Stanislav set up all the necessary Google tools: Google Ads, Search Console, Analytics, and Data Studio. The work was done well, all the main tasks were completed. The process took a little longer than expected, but we hope for more prompt cooperation in the future. Overall, we are satisfied and plan to continue working together. We recommend!
8 December 2024
40 USD
Meta & Google Ads
Quality
Professionalism
Cost
Contactability
Deadlines
I am satisfied with the collaboration. Stanislav quickly and efficiently conducted the audit, we will work with him on advertising projects.
3 December 2024
89 USD
Setting up advertising in Google Ads
Quality
Professionalism
Cost
Contactability
Deadlines
I recommend everyone, I am satisfied.
Quality
Professionalism
Cost
Contactability
Deadlines
I thoroughly analyzed the advertising accounts. The audit is detailed. In clear language. I recommend.
12 November 2024
22 USD
Setting up conversion tracking for form submission via GTM
Quality
Professionalism
Cost
Contactability
Deadlines
Thank you for your help!
We figured everything out, everything is set up.
Wishing you success)
12 November 2024
18 USD
Set up Google Analytics + conversions
Quality
Professionalism
Cost
Contactability
Deadlines
Very quickly and efficiently set up conversions. I recommend +1
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