Setting up GTM, GA4, Pixel and creating a dashboard
131 USD Task: Setting up basic analytics tools and integrations
Goal:
Set up the main analytics and advertising tools to ensure data collection on traffic and user actions on the site. Prepare the platforms for further use after updating the content and keywords.
Current situation:
1. The content on the site has not yet been updated, the structure and keywords will be changed.
2. The main tools are connected:
• Google Tag Manager (GTM): installed, but events and tags are not configured.
• Google Analytics (GA4): data is being collected, but events and conversions are not configured.
• Google Search Console (GSC): connected.
• Facebook Pixel: not added.
• Hotjar: installed, but not integrated.
What needs to be done:
1. Set up Google Tag Manager (GTM):
• Prepare basic tags for:
• Google Analytics 4 (GA4): event tracking (e.g., PageView).
• Facebook Pixel: basic events (e.g., PageView).
• Set up triggers for basic actions:
• Page visits (PageView).
• Prepare a container for future tags (click events, form submissions).
2. Set up Google Analytics (GA4):
• Ensure that basic data is being collected (page visits, traffic sources).
• Set up basic events:
• PageView.
• Scroll (scroll depth).
• Click (clicks on links or elements).
• Link GA4 with Google Ads (for future data transfer).
3. Connect Facebook Pixel:
• Create a Pixel in Meta Business Suite.
• Install it on the site via GTM.
• Set up basic events:
• PageView.
• Check the Pixel's functionality using Facebook Pixel Helper.
4. Check Google Search Console:
• Ensure that data is being received correctly.
• Set up basic site performance reports (CTR, positions, clicks).
5. Integrate Hotjar:
• Check Hotjar's functionality via GTM.
• Ensure that user behavior data is being collected (heatmaps, session recordings).
6. Create a report in Google Data Studio:
• Set up a basic report:
• Connect Google Analytics (GA4).
• Connect Google Search Console.
• Create a dashboard with key metrics:
• Traffic (visits, sources).
• Data from GSC (positions, CTR).
• User behavior (scroll depth, clicks).
What is excluded from the task:
• Complete setup of events and conversions.
• Setting up advertising campaigns in Google Ads.
• Preparation of semantic core and targeting.
Expected result:
1. Configured basic analytics tools (GTM, GA4, Facebook Pixel, Hotjar).
2. Prepared Google Data Studio report for current traffic analysis and user behavior.
3. Instructions for further work with the tools after content updates.
Access that will be provided:
• Google Tag Manager.
• Google Analytics (GA4).
• Google Search Console.
• Facebook Business Suite.
• Hotjar.
Client's review of cooperation with Stanislav S.
Setting up GTM, GA4, Pixel and creating a dashboardStanislav set up all the necessary Google tools: Google Ads, Search Console, Analytics, and Data Studio. The work was done well, all the main tasks were completed. The process took a little longer than expected, but we hope for more prompt cooperation in the future. Overall, we are satisfied and plan to continue working together. We recommend!
Freelancer's review of cooperation with Oksana Andrejeva
Setting up GTM, GA4, Pixel and creating a dashboardIt was a pleasure to work with Oksana! She was always in touch and promptly resolved all issues. Her proactive approach made the collaboration as comfortable and productive as possible. I look forward to continuing to work with her in the future. I recommend her!
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1 day23 USD
332 1 0 1 day23 USDWe are a team with experience in promoting businesses in various fields. Your project deserves a professional approach, and our team will ensure that. We recently worked on a similar project. We will set up the main analytical and advertising tools for you and offer a DISCOUNT for full management. We are waiting for your response to start working!
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3 days46 USD
345 3 days46 USDHello, Oksana
I am Mark, a certified Google Ads expert
I will help you correctly set up Google Tag Manager, Google Analytics (GA4), Google Search Console, Facebook Business Suite, Hotjar.
I work with these tools constantly in the agency, there will be no problems.
I will set it up, guide you through all the important points, and write instructions so you know what to do in emergency situations.
…
Message me privately - it will be nice to meet you, we will discuss the task and I will start working on it.
Have a good day!
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10 days188 USD
150 10 days188 USDGood afternoon. I will help set up, check the correctness of the work, and prepare reports. Feel free to reach out.
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374 1 0 7 days228 USDGood day. I am interested in your task. I have significant experience working with Google ADS and I think I can help you with setting up and optimizing advertising at a high level.
I would be happy to collaborate further!
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7 days228 USD
4754 191 0 7 days228 USDHello!
I will set up GTM, GA4, Pixel and create a Looker Studio dashboard.
Feel free to reach out!
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7 days228 USD
5182 111 4 7 days228 USDHello, Oksana!
I am Oleksii, a certified Google Partner. I am ready to quickly set up GTM, GA4, Facebook Pixel, and Hotjar so that you can get complete analytics. I will solve issues with tag and trigger settings for data collection, which will allow you to receive a ready report in Google Data Studio for traffic and user behavior analysis.
We will agree on the timeline and price.
Together we will achieve high results!
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1018 13 0 10 days285 USDI can set everything up for you, I will teach you
• Google Analytics (GA4): data from events and conversions
• Google Search Console (GSC)
• Facebook Pixel
• Hotjar
…
1. Configured basic analytics tools (GTM, GA4, Facebook Pixel, Hotjar).
2. Prepared Google Data Studio report for current traffic analysis and user behavior.
3. Instructions for further work with the tools after content updates.
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