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Achieved a return on advertising expenses of 1297% for the visa center
Contextual AdvertisingPromotion of the visa center for Ukrainians through Google Ads. The client had already tried to run ads independently, but there were too many "junk" conversions. A new campaign structure was developed on the new advertising account, and a media plan was agreed upon with the client.
The target was Ukraine, Poland, and Germany.
Work that was carried out:
… - Development of a media plan for Google Ads
- Creation of a structure in the Google Ads advertising account
- Campaign setup
- Targeting setup
- Collection of semantic core
- Setup of ad groups
- Copywriting of ad texts
- Selection of creatives for Display and Performance Max campaigns
- Budget setup and distribution among campaigns
- Conversion tracking
- Preparation for launch
Work after launch:
- Cleaning of irrelevant search terms
- Keyword management
- Budget redistribution
- Testing different campaign goals
- Adding assets to ads
- Adding "Black Friday" promotion to ads
- Updating unproductive ad texts
- Disabling unproductive campaigns
- Disabling unproductive geos
- Weekly reporting
Results after 1.5 months:
149+ conversions
cost per conversion: $10.98
average check: $300
ROMI (return on marketing investment): 1297%
#contextualadvertising #GoogleAds #targeted #SMM-promotion
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VIP concierge service | Google Ads
Contextual AdvertisingThis business provides VIP service, travel planning, and 24/7 personal concierge services.
An interesting project, not a mainstream niche, with a very clear target audience.
Work that has been done:
… - Niche analysis
- Competitor analysis
- Target audience analysis
- Collection of references for the Landing Page
- Creation of a list of changes for the website to increase its conversion rate
- Collection of semantics for main services
- Collection of semantics for additional services
- Creation of a campaign in Google Ads
- Campaign setup
- Targeting setup
- Geo setup
- Audience setup
- Creation of ad groups
- Ad group setup
- Writing 2 ads for each group
- Copywriting of ad texts
- Optimization and verification of the campaign
- Launch
After the launch:
- Removal of non-target search queries
- Campaign management, split into 2
- Ad group management
- Keyword management
- Daily optimization
- Budget allocation
- Weekly reporting
- Monthly reporting
Results after 1.5 months:
- 29 target applications
- Conversion cost: $76.16
- Minimum check: ~ $1000
- ROMI $1312
Continuing management of Google Ads and Facebook
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US Mobile Operator | Google Ads
Contextual AdvertisingThis project was not the easiest, because there are already giants in the mobile communication sector in the USA that take most of the market.
-Conducted niche analysis, competitor analysis, developed a marketing strategy.
-Collected keywords within the client's budget.
… -Compiled a list of 110+ names of other brands and made them negative keywords to prevent the budget from being spent on competitor queries.
-Created ad groups for both individual mobile plans and family/group plans.
-Wrote unique ads.
-Agreed with the client and launched.
After the launch, we actively manage and optimize the campaign.
Summary:
92 conversions in 54 days.
The campaign is gaining momentum.
We continue management.
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37 conversions for logistics service in the UK | Google Ads
Contextual AdvertisingConfigured a Google search campaign for a shipping and logistics service from the UK.
Result:
37 conversions
… Cost per conversion: £27.17
Minimum check: £544
Continuing management.
#GoogleAdwords #GoogleAnalytics #contextualadvertising #conversions #marketing #internetmarketer
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218 website visits at $0.96 for a mobile operator
Contextual AdvertisingSet up a Facebook campaign aimed at driving traffic to the website for a new mobile operator from the USA.
Results after 6 days:
218 visits to the landing page
… Cost per click: $0.96
Also launched a search campaign in Google Ads to increase conversions on the website.
#GoogleAdwords #GoogleAnalytics #contextualadvertising #conversions #marketing #internetmarketer
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$1.81 per 1k impressions for US mobile operator | Meta Ads
Contextual AdvertisingSet up an Awareness campaign for a new mobile operator in the USA
Results after 9 days:
… 68,667 unique impressions at $1.81 per 1,000 impressions
Achieved the plan in 9 days thanks to effective targeting and ad group management
Also launched Google Ads to increase sales on the website.
#GoogleAdwords #GoogleAnalytics #contextualadvertising #conversions #marketing #internetmarketer
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Optimization of PPC for international fulfillment service
Contextual AdvertisingAchieved target conversions at a cost of 162.97 dirhams (44.37$) with a minimum check of ~200$.
ROMI 450%
Services provided:
-Audit of the search advertising campaign
… -Audit of the existing website
-Audit of the marketing strategy
-Keyword management
-Negative keyword management
-Bid adjustments
-Creation of a brief for the web designer
-Cleaning up unnecessary search queries
-Daily optimization
#GoogleAdwords #GoogleAnalytics #contextualadvertising #conversions #marketing #internetmarketer
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Cheap conversions for Dubai warehouse service
Contextual AdvertisingIn the first 2 weeks, I brought in 4 conversions at a cost of 112.58 AED ($30.6) with a minimum check of 998 AED ($273). This is a return on advertising budget of 887%. I created and set up a campaign in a Google account that had no prior statistics to facilitate the setup.
#GoogleAdwords #GoogleAnalytics #contextualadvertising #conversions #marketing #internetmarketer
Activity
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Freelance-project
96 USD
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Freelance-project
482 USD
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Freelance-project
482 USD
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Setting up contextual advertising for the store.
241 USD
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Setting up GTM, GA4, Pixel and creating a dashboard
41 USD
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Setting up advertising in Google
150 USD
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Audit of the Google Ads real estate cabinet
24 USD
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