VIP concierge service | Google Ads

This business provides VIP service, travel planning, and 24/7 personal concierge services.
An interesting project, not a mainstream niche, with a very clear target audience.

Work that has been done:
- Niche analysis
- Competitor analysis
- Target audience analysis
- Collection of references for the Landing Page
- Creation of a list of changes for the website to increase its conversion rate
- Collection of semantics for main services
- Collection of semantics for additional services
- Creation of a campaign in Google Ads
- Campaign setup
- Targeting setup
- Geo setup
- Audience setup
- Creation of ad groups
- Ad group setup
- Writing 2 ads for each group
- Copywriting of ad texts
- Optimization and verification of the campaign
- Launch

After the launch:
- Removal of non-target search queries
- Campaign management, split into 2
- Ad group management
- Keyword management
- Daily optimization
- Budget allocation
- Weekly reporting
- Monthly reporting

Results after 1.5 months:
- 29 target applications
- Conversion cost: $76.16
- Minimum check: ~ $1000
- ROMI $1312

Continuing management of Google Ads and Facebook