Achieved a return on advertising expenses of 1297% for the visa center.

Promotion of the visa center for Ukrainians through Google Ads. The client had previously tried to run ads independently, but there were too many "junk" conversions. A new campaign structure was developed on a new advertising account, and a media plan was agreed upon with the client.
The target was Ukraine, Poland, and Germany.

Work that was carried out:
- Development of a media plan for Google Ads
- Creation of a structure in the Google Ads advertising account
- Campaign setup
- Targeting setup
- Collection of semantic core
- Setup of ad groups
- Copywriting of ad texts
- Selection of creatives for Display and Performance Max campaigns
- Budget setup and distribution among campaigns
- Conversion tracking
- Preparation for launch

Work after launch:
- Cleaning of irrelevant search terms
- Keyword management
- Budget redistribution
- Testing different campaign goals
- Adding assets to ads
- Adding "Black Friday" promotion to ads
- Updating non-performing ad texts
- Disabling non-performing campaigns
- Disabling non-performing geos
- Weekly reporting

Results after 1.5 months:
149+ conversions
cost per conversion: $10.98
average check: $300

ROMI (return on marketing investment): 1297%

#contextualadvertising #GoogleAds #targeted #SMM-promotion