Google Ads advertising setup for https://pdscreenrepair.us/

Client:
Screen Enclosure Repair

Our task (Goal):
The cost of the targeted application should not exceed $100.

Initial data at the start:
Start date: 14.05.2025
Initial traffic: 0
Region: USA
Advertiser: Google ads

Achieved results:
According to data for the period from May 14 to July 8, 2025, the campaign shows positive dynamics in terms of conversion cost:
Number of clicks: 779 with total expenses of $2.67K, resulting in an average cost per click of $3.42, which is typical for most niches with medium competition.
Number of leads (conversions): 28, which already allows for a basic efficiency analysis.
Average conversion cost for the entire period — $95.24, but it is important to note a positive trend:
In the last two weeks, the lead cost decreased to $32, indicating a significant improvement in campaign efficiency — almost three times.

Project participants:
CPC specialist: Peresada Yuriy

You can find more details at the link: https://docs.google.com/document/d/1Jx6NWGE8OJKtdvU1i_I0KB7K09cPlLTWh8KkEeLzbPk/edit?usp=sharing