Google Ads and Google Ads for food delivery

The account received from the previous contractor on 1 March 2019.Working period: 6 months (we are currently working)
At the end of the second month of work, the advertising costs have been fully recovered (with regard to the commission)
Starting from the third month, we work in plus.
Over the entire cooperation period, the income from the Google/cpc channel increased by 363%, with the budget increased by 47%.
The cost of attracting the client decreased from 92.10 UAH to 52.85 UAH
The following work is carried out:
Problems with Google Analytics settings and profitability of investments in online marketing (in particular Google Ads)
Additional analysis of the website and advertising account
Recommendations are given to change the site to increase its conversiveness (in the end they were not needed, as the customer plans to change the site completely)
The advertising office has been completely rebuilt, namely:
* Google Analytics settings are partially revised to display the most true statistics for the customer
Old campaigns are disabled
A new semantic core
• Topic Minus words
New banners (with T/Z writing for the designer and attracting him from the side) for the context-media network of Google
* Relevant advertisements for the Google search network
*Account optimization is carried out throughout the working period, starting from the general promotion strategy to the review of keywords, minus words and ad texts.
Currently (31.08.2019) the client still has a old, not conversion site.