Google Ads - Animal Products Online Shop (2019-RU)
Advertising campaign in Google Ads for Petfood24.ru (2019)
About the project:
• Animal Products Online Shop
The Campaign Goals:
• Request for basic types of services.The Priorities:
Food for cats and dogs Royal Canin
Food for cats and dogs Purina
Food for cats and dogs Grandorf
Types of conversions:
• Calls, messages to the messenger
• Adding goods to the basket (priority)
Tracking of conversions:
(Micro) Adding goods to the basket
(Macro) Payment of goods in the basket
The launch of the project:
The customer arrived on the recommendation of another former customer.The problem was that advertising in Yandex Direct clearly exceeded advertising in Google Ads in terms of efficiency and cost and price per leader, I was conducted a complete audit of the advertising account on all the interests I and the main metrics and it was obvious that the accounting specialist set the advertising in Adwords according to the Direct template and the old standards.The customer decided to transfer the account under my responsibility and try to change the situation.The objective was to lower the price of the leads from the catastrophic 11,000 RUB to the standard price of the leads in Yandex Direct, which is about 500 rubles, to lower the price per click and to fix positions in the search edition.In the pictures below you will be able to evaluate the results of my work according to the principle of DO and After.What came into my work:
• A complete re-set and optimization of contextual advertising in Google Ads.• Processing goals in Google Analytics
Results of the work of RK from 01.08.20 to 31.08.20
and LID.Adding goods to the basket - 68 (Priority)
Total number of applications: 120
• The average cost of the conversion - 674 rubles
• The average price of the click is 19,01 rubles.The average price of the goods is 6,000 rubles.The total amount of investments in advertising for the specified period is 43860 rubles.• Conversion rate – 7.57 %
About the project:
• Animal Products Online Shop
The Campaign Goals:
• Request for basic types of services.The Priorities:
Food for cats and dogs Royal Canin
Food for cats and dogs Purina
Food for cats and dogs Grandorf
Types of conversions:
• Calls, messages to the messenger
• Adding goods to the basket (priority)
Tracking of conversions:
(Micro) Adding goods to the basket
(Macro) Payment of goods in the basket
The launch of the project:
The customer arrived on the recommendation of another former customer.The problem was that advertising in Yandex Direct clearly exceeded advertising in Google Ads in terms of efficiency and cost and price per leader, I was conducted a complete audit of the advertising account on all the interests I and the main metrics and it was obvious that the accounting specialist set the advertising in Adwords according to the Direct template and the old standards.The customer decided to transfer the account under my responsibility and try to change the situation.The objective was to lower the price of the leads from the catastrophic 11,000 RUB to the standard price of the leads in Yandex Direct, which is about 500 rubles, to lower the price per click and to fix positions in the search edition.In the pictures below you will be able to evaluate the results of my work according to the principle of DO and After.What came into my work:
• A complete re-set and optimization of contextual advertising in Google Ads.• Processing goals in Google Analytics
Results of the work of RK from 01.08.20 to 31.08.20
and LID.Adding goods to the basket - 68 (Priority)
Total number of applications: 120
• The average cost of the conversion - 674 rubles
• The average price of the click is 19,01 rubles.The average price of the goods is 6,000 rubles.The total amount of investments in advertising for the specified period is 43860 rubles.• Conversion rate – 7.57 %
Zaporizhzhia 
Available for hire
Offer work