Google Ads - Window and Balcony (UA)
About the project:
• Plastic window and balcony in the Odessa region
Area of the advertising campaign:
• Odessa, Ukraine
The Campaign Goals:
• Reduction of total costs while increasing the number of conversions.The Priorities:
Window of wintech
Types of conversions:
• Application on the website
Tracking of conversions:
• (Micro) Scrolling the page 75%
• (Micro) Timer 15 seconds
• (Macro) Application
The launch of the project:
Initially, the customer appealed to the employee who was engaged in his advertising, the problem was that his targeting advertising specialist Facebook receives applications for an average price of $5 to $6, in Google Ads the application cost was $13 to $14 .After conducting a complete audit of the advertising account, making a report of errors and failures on the account, he transferred it to the client, after which he began to complete restructuring the account.Below in screenshots you will be able to see how I managed to drop the average cost of the click from 15 UAH to 8 UAH and get 13 applications more for a month, while spending 3000 UAH less, the customer remained very pleased.There will be screenshots before and after.What came into my work:
• A complete re-set and optimization of contextual advertising in Google Ads.• Reworking goals in Google Analytics for more accurate tracking of micro and macro conversions
Results of the work of the RK from 01.03.21 to 31.03.21
and LID.Adding goods to the basket - 55 (Priority)
• Total number of applications – 55
The average cost of the conversion is 257 UAH.The average price of the click is 8,59 UAH.• The cost of the average check - 25,000 - 30,000 UAH.The total amount of investments in advertising for the specified period is 14,349 UAH.• Conversion rate – 3.34%
• Plastic window and balcony in the Odessa region
Area of the advertising campaign:
• Odessa, Ukraine
The Campaign Goals:
• Reduction of total costs while increasing the number of conversions.The Priorities:
Window of wintech
Types of conversions:
• Application on the website
Tracking of conversions:
• (Micro) Scrolling the page 75%
• (Micro) Timer 15 seconds
• (Macro) Application
The launch of the project:
Initially, the customer appealed to the employee who was engaged in his advertising, the problem was that his targeting advertising specialist Facebook receives applications for an average price of $5 to $6, in Google Ads the application cost was $13 to $14 .After conducting a complete audit of the advertising account, making a report of errors and failures on the account, he transferred it to the client, after which he began to complete restructuring the account.Below in screenshots you will be able to see how I managed to drop the average cost of the click from 15 UAH to 8 UAH and get 13 applications more for a month, while spending 3000 UAH less, the customer remained very pleased.There will be screenshots before and after.What came into my work:
• A complete re-set and optimization of contextual advertising in Google Ads.• Reworking goals in Google Analytics for more accurate tracking of micro and macro conversions
Results of the work of the RK from 01.03.21 to 31.03.21
and LID.Adding goods to the basket - 55 (Priority)
• Total number of applications – 55
The average cost of the conversion is 257 UAH.The average price of the click is 8,59 UAH.• The cost of the average check - 25,000 - 30,000 UAH.The total amount of investments in advertising for the specified period is 14,349 UAH.• Conversion rate – 3.34%
Zaporizhzhia 
Available for hire
Offer work