$20 per lead on Consulting Services in LA // Google Ads

About the Project

Company AB MEDIA USA stands out with its unique blend of Social Media Marketing, PR, Brand Management Ads, & Promotion Services, catering to the specific needs of businesses in Santa Clarita, Valencia, Canyon Country, Simi Valley, Granada Hills, and the Northridge region (near LA).

The main target was to gain new leads from business owners who were interested in the company’s services.

Solution

Due to business targets, we developed ad campaigns on Google Ads.

First of all - chose the right keywords for parsing:

social media marketing
lead generation
search engine marketing
search engine optimization
smm
web development
sem
digital marketing
Website development
seo
web design
social media management
instagram marketing
facebook marketing
content marketing
ui ux Design
internet marketing
online marketing

and collected over 9K words with traffic

Then, composed negative keywords and choose the most relevant 300 keywords for the Ad campaign launch.

Some of them:

The second step was configuring ad accounts, analytics, ad campaigns, etc.

Here are some examples of ads:

Search Results:

Google Display Network:

Retargeting:

Results

During the testing period, we’ve:

corrected budget on keywords, devices & regions
created video ad campaigns
added new target regions (Simi Valley, Chatsworth, Canoga Park, Reseda, Northridge, Granada Hills, Sylmar, San Fernando, Van Nuys, Encino, Panorama City, Sun Valley, North Hollywood, Sunland-Tujunga)
added new negative keywords
updated and tested new ads:
GDN

Retargeting:

As a result, we’ve tracked some conversions with the cost starting at $25.5 / conversion.

But the testing period wasn’t profitable for the company, and the main reason why it was the website.

The company’s website wasn’t optimized and built for lead generation.

Thus, we’ve created the Quiz on the Typeform platform https://7ml76mlpq6y.typeform.com/to/RgFWFBmM and used it instead of the company’s website.

That helps us significantly increase the lead generation effect with the same ad campaign configuration.

Eventually, the cost per lead decreased to below $20.