Google Ads Case: Online Store for Children's Products

Task
The store was spending ₴120,000/month on Google Ads with a ROAS of 1.4x — the advertising was barely breaking even. The main problem: campaigns were set up without segmentation, all the budget was going to broad keywords with low conversion.

What was done
- Split the campaigns by categories: toys, strollers, clothing, food — separate budgets and bids
- Launched Performance Max with an optimized product feed and seasonal adjustments
- Set up dynamic remarketing for abandoned carts and views
- Connected end-to-end analytics GA4 + CRM to track actual revenue

Result:
×5.2 ROAS
+180% Revenue
−41% CPA
×1.8 Budget