Google Ads Case - Sales of Laptops and Computers

Launched and optimized Google Ads campaigns for an electronics store specializing in the sale of laptops, computers, and components. The main goal is to increase the number of online orders and reduce customer acquisition costs. Initially, GA4 analytics was fully set up, the account structure was optimized, the semantic core was expanded, and Performance Max campaigns were created with audience type segmentation.

In 5 months, 171 conversions were achieved with expenses of 1,294,964 UAH and revenue of 12,627,909 UAH, resulting in a ROAS of 975%. The best results were shown by Performance Max campaigns and remarketing, which provided stable sales growth at an optimal cost level.

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