Online store for 3D printing products (filaments, equipment) on Khoroshop. Role: Google Ads specialist. Complex project: large advertising budgets, high competition in the niche, unstable product availability.
Region: Ukraine (focus — Kyiv). Languages: Ukrainian + Russian.
What has been done:
Campaign strategy and structure
– Building an advertising structure under ROAS goals: Performance Max (product feed), Search (by brands), Remarketing (on GA4 audiences)
– Segmentation of campaigns by brands (SUNLU, Bambu Lab, Plexiwire, 3D-Fill) and types of materials (PLA, PETG, ABS)
– Budget distribution among campaigns with a priority on the most conversion-oriented directions
Google Merchant Center
– Setting up and managing the product feed
– Working with feed labels (brand, material, price, availability) for more precise targeting
– Maintaining feed relevance under conditions of unstable product availability
Optimization
– Working with negative keywords: cutting off irrelevant and non-converting queries (informational, "free", STL/G-code, out-of-stock products)
– A/B testing of ads and creatives
– Setting up Smart Bidding for ROAS / conversions
– Continuous optimization for high competition and large budgets
Analytics
– GA4 + Google Tag Manager: setting up events (purchase, view_item, add_to_cart, begin_checkout)
– Reporting on KPIs: conversions, cost, ROAS, CTR, top queries
Directions: Google Ads, Performance Max, Search campaigns, Merchant Center, remarketing, GA4, GTM, e-commerce PPC.
#googleads #ppc #contextadvertising #performancemax #merchantcenter #ga4 #ecommerce #roas #remarketing
Region: Ukraine (focus — Kyiv). Languages: Ukrainian + Russian.
What has been done:
Campaign strategy and structure
– Building an advertising structure under ROAS goals: Performance Max (product feed), Search (by brands), Remarketing (on GA4 audiences)
– Segmentation of campaigns by brands (SUNLU, Bambu Lab, Plexiwire, 3D-Fill) and types of materials (PLA, PETG, ABS)
– Budget distribution among campaigns with a priority on the most conversion-oriented directions
Google Merchant Center
– Setting up and managing the product feed
– Working with feed labels (brand, material, price, availability) for more precise targeting
– Maintaining feed relevance under conditions of unstable product availability
Optimization
– Working with negative keywords: cutting off irrelevant and non-converting queries (informational, "free", STL/G-code, out-of-stock products)
– A/B testing of ads and creatives
– Setting up Smart Bidding for ROAS / conversions
– Continuous optimization for high competition and large budgets
Analytics
– GA4 + Google Tag Manager: setting up events (purchase, view_item, add_to_cart, begin_checkout)
– Reporting on KPIs: conversions, cost, ROAS, CTR, top queries
Directions: Google Ads, Performance Max, Search campaigns, Merchant Center, remarketing, GA4, GTM, e-commerce PPC.
#googleads #ppc #contextadvertising #performancemax #merchantcenter #ga4 #ecommerce #roas #remarketing