Google Ads + Facebook "KnigoSvit"
Social Media Marketing (SMM)
BookWorld - Online Book Store
What we did:
Developed a comprehensive promotion strategy through Google Shopping, search advertising, and Facebook
Created an expanded structure of advertising campaigns segmented by genres and authors
Optimized the product feed for Google Shopping with detailed descriptions and categorization
Implemented automated scripts for dynamic bid management in different regions
Launched personalized remarketing for visitors who viewed specific categories
Set up advertising campaigns for seasonal events (back-to-school, holidays, literary events)
Results:
Website traffic increased by 674% (from 8.4K to 65K per month)
Average page depth increased by 86% (from 2.8 to 5.2 pages)
Number of orders grew by 1192% (from 120 to 1,550 per month)
Average check increased by 81% (from 320 to 580 UAH)
ROAS increased by 261% (from 180% to 650%)
Key conclusions:
Google Shopping proved to be the most effective channel (42% of sales, ROAS 720%)
Business literature showed the highest profitability (margin 42%, ROAS 720%)
Proper structure and optimization of the product feed significantly improved campaign efficiency
Personalization of ads and remarketing ensured growth in average check
The share of repeat purchases increased to 58%, significantly reducing overall customer acquisition costs
The average number of books per order more than doubled (from 1.2 to 2.5)
What we did:
Developed a comprehensive promotion strategy through Google Shopping, search advertising, and Facebook
Created an expanded structure of advertising campaigns segmented by genres and authors
Optimized the product feed for Google Shopping with detailed descriptions and categorization
Implemented automated scripts for dynamic bid management in different regions
Launched personalized remarketing for visitors who viewed specific categories
Set up advertising campaigns for seasonal events (back-to-school, holidays, literary events)
Results:
Website traffic increased by 674% (from 8.4K to 65K per month)
Average page depth increased by 86% (from 2.8 to 5.2 pages)
Number of orders grew by 1192% (from 120 to 1,550 per month)
Average check increased by 81% (from 320 to 580 UAH)
ROAS increased by 261% (from 180% to 650%)
Key conclusions:
Google Shopping proved to be the most effective channel (42% of sales, ROAS 720%)
Business literature showed the highest profitability (margin 42%, ROAS 720%)
Proper structure and optimization of the product feed significantly improved campaign efficiency
Personalization of ads and remarketing ensured growth in average check
The share of repeat purchases increased to 58%, significantly reducing overall customer acquisition costs
The average number of books per order more than doubled (from 1.2 to 2.5)