Google Ads + Facebook Promotion

Advertising on Google and Facebook. The conversion was considered a successful form of purchase, a visit to the pharmacy website. On the screenshot for purposes is also used micro conversion, so such a large indicator
Connected: Google Analytics and Google Merchant Centre and GTM
Price of conversion: 36,7
Budget: 18500 per month
Conversion rate 2.39%
Improved shopping
The price per click is 0.81 UAH
UTM labels are posted.
Establishment of goals.
Optimization