Google Ads for CRM System Zippy

Case study on Google Ads for the CRM system Zippy: https://zippy.com.ua/

Niche: CRM system for inventory accounting, trade, services, manufacturing, cafes, and small businesses. The website also states that it is an alternative to 1C and other paid solutions.

Overall results:
➤ Conversions: 15.00 (+1,400.00%)
➤ Advertising expenses: 12,795.15 UAH (+96.92%)
➤ Cost per conversion: 853.01 UAH (-86.87%)
➤ Conversion rate: 1.61% (+683.73%)
➤ Clicks: 934 (+91.39%)
➤ Average cost per click: 13.70 UAH (+2.89%)

Key results:
➤ With an increase in advertising expenses by 96.92%, the number of conversions increased by 1,400.00%.
➤ The cost per conversion decreased by 86.87% — from 6,497.50 UAH to 853.01 UAH.
➤ The conversion rate increased by 683.73%, indicating a significant improvement in traffic quality.

Summary
➤ Over 30 days, Google Ads brought 15 conversions for the project with expenses of 12,795.15 UAH and a cost per conversion of 853.01 UAH.