Google Ads for the Online Store Fine Spirit in Poland

Case study on Google Ads for the online store Fine Spirit: https://finespirit.pl

Niche: online store for equipment and accessories for home beverage production, fermentation, winemaking, and brewing.

Overall results:
➤ Conversions: 50.90 (+59.43%)
➤ Advertising costs: 143.78 PLN (+11.40%)
➤ Cost per conversion: 2.82 PLN (-30.12%)
➤ Conversion rate: 32.01% (+26.34%)
➤ Average cost per click: 0.90 PLN (-11.72%)

Key results:
➤ With an increase in advertising spending of only 11.40%, the number of conversions increased by 59.43%.
➤ The cost per conversion decreased by 30.12%.
➤ The conversion rate rose to 32.01%, indicating a significant improvement in traffic quality.

Summary
➤ Over 30 days, Google Ads generated 50.90 conversions for the project at a cost of 143.78 PLN and a cost per conversion of 2.82 PLN.