Google Ads for E-Commerce: 520 thousand UAH Conversion Values

Case study on Google Ads for the online store SaleWay: https://saleway.org/

Niche: online store for Amway products, cosmetics, personal care products, household chemicals, and home goods.

Overall results:
➤ Conversion value: 520,034.85 UAH (+46.85%)
➤ Advertising expenses: 142,358.39 UAH (+69.73%)
➤ Return on advertising: 3.65
➤ Conversions: 468.00 (+108.93%)
➤ Cost per conversion: 304.18 UAH (-18.76%)
➤ Conversion rate: 2.55% (+137.58%)
➤ Total conversions: 3,311.82 (+88.76%)
➤ Total conversion rate: 18.07% (+114.64%)
➤ Average conversion value: 1,111.19 UAH

Key results:
➤ With an increase in advertising expenses by 69.73%, the number of main conversions increased by 108.93%.
➤ Cost per conversion decreased by 18.76%.
➤ The total conversion value amounted to 520,034.85 UAH, which is 46.85% more than last month.

Summary
➤ Over 30 days, Google Ads generated a conversion value of 520,034.85 UAH for the project with expenses of 142,358.39 UAH.