Google ADS for e-commerce military trade

Task:
Increase sales and scale advertising for e-commerce.

What has been done:
Setup of Google Shopping
Optimization of Performance Max campaigns
Expansion of semantics and competitor analysis
Setup of remarketing

Result:
Net profit from advertising – 3,200,000 UAH.
Sales growth of 520%
CPA reduction of 35%
Increase in ROAS to 580%