Setting up and supporting Google Ads for the park hotel

Increase the number of bookings through the website and reduce the cost of applications.

What has been done:

Setup and optimization of Google Ads (PMax + Search + Remarketing)

Optimization of keywords and ad announcements

Setup of conversion tracking

Work with geotargeting and seasonality

Result:
- Occupancy in the season increased from 75% to 87%
- Increase in the number of applications by 120%
- Reduction of booking cost by 40%
- Stable flow of bookings from advertising