Increase the number of bookings through the website and reduce the cost of applications.
What has been done:
Setup and optimization of Google Ads (PMax + Search + Remarketing)
Optimization of keywords and ad announcements
Setup of conversion tracking
Work with geotargeting and seasonality
Result:
- Occupancy in the season increased from 75% to 87%
- Increase in the number of applications by 120%
- Reduction of booking cost by 40%
- Stable flow of bookings from advertising
What has been done:
Setup and optimization of Google Ads (PMax + Search + Remarketing)
Optimization of keywords and ad announcements
Setup of conversion tracking
Work with geotargeting and seasonality
Result:
- Occupancy in the season increased from 75% to 87%
- Increase in the number of applications by 120%
- Reduction of booking cost by 40%
- Stable flow of bookings from advertising