Project
Development and optimization of Google Ads advertising campaigns for an escape room network.
The main goal of the project is to increase the number of bookings, phone calls, and inquiries through the website at the lowest possible customer acquisition cost.
Tasks
It was necessary to:
increase the number of online bookings;
attract new customers through Google Search;
increase the number of calls;
receive inquiries for corporate events;
improve the company's visibility on Google Maps;
reduce the cost of acquiring a single customer.
Google Search
During the campaign period:
249,093 impressions
29,946 clicks
CTR — 12.02%
Average cost per click — €0.15
Expenses — €4,373.94
1,497 conversions
Conversion rate — 5.0%
Cost per conversion — €2.92
Conversions received
659 calls
445 inquiries (Order Request)
385 successful bookings
7 game bookings
inquiries for corporate events
Development and optimization of Google Ads advertising campaigns for an escape room network.
The main goal of the project is to increase the number of bookings, phone calls, and inquiries through the website at the lowest possible customer acquisition cost.
Tasks
It was necessary to:
increase the number of online bookings;
attract new customers through Google Search;
increase the number of calls;
receive inquiries for corporate events;
improve the company's visibility on Google Maps;
reduce the cost of acquiring a single customer.
Google Search
During the campaign period:
249,093 impressions
29,946 clicks
CTR — 12.02%
Average cost per click — €0.15
Expenses — €4,373.94
1,497 conversions
Conversion rate — 5.0%
Cost per conversion — €2.92
Conversions received
659 calls
445 inquiries (Order Request)
385 successful bookings
7 game bookings
inquiries for corporate events