Project
Setting up and managing a Google Ads search advertising campaign for a cleaning company operating in the US market.
The goal of the project is to ensure a stable flow of requests for cleaning services, optimize advertising costs, and increase customer acquisition efficiency.
Tasks
Within the project, it was necessary to:
conduct a competitor analysis in the US market;
collect commercial search queries;
create the structure of the advertising account;
set up Google Ads search campaigns;
optimize CTR and conversion rates;
reduce the cost per lead;
scale the campaign without losing efficiency.
Results Achieved
During the campaign period:
12,499 impressions
1,033 clicks
CTR — 8.26%
Average cost per click — 12.24 USD
218 conversions
Conversion rate — 21.10%
Cost per conversion — 57.98 USD
Advertising budget — 12,639 USD
What Was Achieved
An effective search campaign was built for the US market.
A high conversion rate of over 21% was achieved.
A stable flow of targeted traffic and requests was ensured.
Advertising costs were optimized to obtain the maximum number of conversions.
Setting up and managing a Google Ads search advertising campaign for a cleaning company operating in the US market.
The goal of the project is to ensure a stable flow of requests for cleaning services, optimize advertising costs, and increase customer acquisition efficiency.
Tasks
Within the project, it was necessary to:
conduct a competitor analysis in the US market;
collect commercial search queries;
create the structure of the advertising account;
set up Google Ads search campaigns;
optimize CTR and conversion rates;
reduce the cost per lead;
scale the campaign without losing efficiency.
Results Achieved
During the campaign period:
12,499 impressions
1,033 clicks
CTR — 8.26%
Average cost per click — 12.24 USD
218 conversions
Conversion rate — 21.10%
Cost per conversion — 57.98 USD
Advertising budget — 12,639 USD
What Was Achieved
An effective search campaign was built for the US market.
A high conversion rate of over 21% was achieved.
A stable flow of targeted traffic and requests was ensured.
Advertising costs were optimized to obtain the maximum number of conversions.