Project
Setting up and optimizing Google Ads campaigns for an online store selling automotive tires, wheels, and batteries.
The main goal was to increase the number of online orders, improve the profitability of advertising campaigns, and scale sales of automotive-related products.
Tasks
Within the project, it was necessary to:
create the structure of the advertising account;
set up Performance Max;
connect Google Merchant Center;
set up e-commerce tracking;
optimize the advertising budget;
reduce the cost per order;
increase the number of sales.
Results Obtained
Performance Max (Batteries)
During the campaign period:
75,439 impressions
1,961 clicks
CTR — 4.11%
Average cost per click — 6.65 UAH
13.89 orders
Revenue — 198,844 UAH
Cost per conversion — 938 UAH
ROAS — 15.26x
Performance Max (Tires and Wheels)
Campaign results:
123,062 impressions
3,049 clicks
CTR — 3.15%
Average cost per click — 4.24 UAH
19.94 orders
Revenue — 72,665 UAH
Cost per conversion — 649 UAH
ROAS — 5.61x
Setting up and optimizing Google Ads campaigns for an online store selling automotive tires, wheels, and batteries.
The main goal was to increase the number of online orders, improve the profitability of advertising campaigns, and scale sales of automotive-related products.
Tasks
Within the project, it was necessary to:
create the structure of the advertising account;
set up Performance Max;
connect Google Merchant Center;
set up e-commerce tracking;
optimize the advertising budget;
reduce the cost per order;
increase the number of sales.
Results Obtained
Performance Max (Batteries)
During the campaign period:
75,439 impressions
1,961 clicks
CTR — 4.11%
Average cost per click — 6.65 UAH
13.89 orders
Revenue — 198,844 UAH
Cost per conversion — 938 UAH
ROAS — 15.26x
Performance Max (Tires and Wheels)
Campaign results:
123,062 impressions
3,049 clicks
CTR — 3.15%
Average cost per click — 4.24 UAH
19.94 orders
Revenue — 72,665 UAH
Cost per conversion — 649 UAH
ROAS — 5.61x