Google Ads for an Online Electronics Store

Case study on Google Ads for the online store RES.UA.
Niche: online store for electrical goods and electrical engineering products.

Overall results:
➤ Conversion value: 125,143.40 UAH (+843.13%)
➤ Advertising costs: 79,921.69 UAH (+310.19%)
➤ Return on advertising: 1.57 (+129.92%)
➤ Conversions: 107.66 (+418.48%)
➤ Cost per conversion: 742.37 UAH (-20.89%)
➤ Conversion rate: 0.87% (+190.36%)
➤ Average conversion value: 1,162.45 UAH

Key results:
➤ With an increase in advertising costs by 310.19%, the number of conversions increased by 418.48%.
➤ Conversion value increased by 843.13%, and return on advertising increased by 129.92%.
➤ Cost per conversion decreased by 20.89%, despite active scaling of advertising.

Summary
➤ In 30 days, Google Ads generated 125,143.40 UAH in conversion value for the project with costs of 79,921.69 UAH.