Google Ads for Online Store of Home Goods

Case study on Google Ads for an online store

Niche: online store for home, kitchen, bathroom, beauty and health, leisure, pets, and tools. These categories are listed in the product catalog on the website.

Overall results:
➤ Conversion value: 212,573.92 UAH (+49.14%)
➤ Advertising costs: 50,507.02 UAH (+44.45%)
➤ Return on advertising: 4.21 (+3.25%)
➤ Conversions: 377.87 (+39.10%)
➤ Cost per conversion: 133.66 UAH (+3.84%)
➤ Conversion rate: 11.23% (+31.00%)
➤ Average conversion value: 562.53 UAH

Key results:
➤ With an increase in advertising costs by 44.45%, the conversion value increased by 49.14%.
➤ The number of conversions increased by 39.10%, and the conversion rate rose by 31.00%.
➤ The return on advertising was 4.21, meaning every 1 UAH of advertising costs brought 4.21 UAH in conversion value.

Summary
➤ Over 30 days, Google Ads generated 212,573.92 UAH in conversion value for the project with costs of 50,507.02 UAH.