Google Ads dla sklepu internetowego z artykułami do domu

Case study on Google Ads for an online store

Niche: online store for home, kitchen, bathroom, beauty and health, leisure, pets, and tools. These categories are listed on the website in the product catalog.

Overall result:
➤ Value of conversions: 212,573.92 PLN (+49.14%)
➤ Advertising costs: 50,507.02 PLN (+44.45%)
➤ Return on advertising: 4.21 (+3.25%)
➤ Conversions: 377.87 (+39.10%)
➤ Cost per conversion: 133.66 PLN (+3.84%)
➤ Conversion rate: 11.23% (+31.00%)
➤ Average value of conversion: 562.53 PLN

Key result:
➤ With an increase in advertising costs by 44.45%, the value of conversions increased by 49.14%.
➤ The number of conversions increased by 39.10%, and the conversion rate rose by 31.00%.
➤ The return on advertising was 4.21, meaning every 1 PLN of advertising costs brought 4.21 PLN in conversion value.

Summary
➤ In 30 days, Google Ads generated 212,573.92 PLN in conversion value for the project with costs of 50,507.02 PLN.