Google Ads dla Medycznego Centrum SPYMED

Case study for Google Ads for the medical center SPYMED: https://spymed.com.ua/ru/

Niche: medical center in Zaporizhzhia: gynecology, ultrasound, dermatology, cosmetology, pediatrics, urology, surgery, allergology, and online consultations.

Overall results:
➤ Conversions: 58.00 (+205.26%)
➤ Advertising expenses: 42,540.32 UAH (-3.21%)
➤ Cost per conversion: 733.45 UAH (-68.29%)
➤ Conversion rate: 1.37% (+242.07%)
➤ Clicks: 4,246 (-10.76%)
➤ Average cost per click: 10.02 UAH (+8.46%)
➤ CTR: 10.31% (-5.12%)

Key results:
➤ With a 3.21% reduction in advertising expenses, the number of conversions increased by 205.26%.
➤ The cost per conversion decreased by 68.29% — from 2,313.67 UAH to 733.45 UAH.
➤ The conversion rate increased by 242.07%.

Summary
➤ In 30 days, Google Ads brought 58 conversions for the project with expenses of 42,540.32 UAH and a cost per conversion of 733.45 UAH.