Google Ads for a plumbing store

Hello, friends! We are sharing the results of the annual advertising campaign for our client - the online store "Santehsklad," which specializes in selling plumbing and heating systems.

Using Google Search, Shopping, and Performance Max tools, we helped the client achieve impressive results.

What are the results?

Number of transactions: 401 in 1 year
Total sales amount: 2,320,526 UAH
Advertising budget: 164,391 UAH
Average cost per transaction (CPA): 410.45 UAH
ROAS: 14.1

Key performance indicators:

Return on advertising spend (ROAS):
ROAS = Total sales amount / Advertising budget
2,320,526 UAH / 164,391 UAH ≈ 14.1
(Every hryvnia spent brought in 14.1 UAH in revenue).

Customer acquisition cost (CPA):
CPA = Advertising budget / Number of transactions
164,391 UAH / 401 ≈ 410.45 UAH.

What did we do?

Conducted a website audit, improved its usability, and added conversion elements to increase user trust.
Set up advertising campaigns in Google Search to attract hot leads based on target queries.
Launched Google Shopping to reach users actively searching for plumbing and heating products.
Used Performance Max for maximum reach through universal campaigns across all Google platforms.
Set up conversion tracking, optimized bids, and regularly tested new creatives.
Utilized analytics data to analyze the audience and enhance campaign effectiveness.

Conclusions

The campaigns in Google showed high effectiveness, providing significant sales volume at an acceptable customer acquisition cost (CPA).
The Search, Shopping, and Performance Max formats allowed us to reach different audiences, increasing sales and revenue.
A ROAS of 14.1 confirms that the advertising was set up correctly and yielded a substantial return on investment.