Google ADS for the construction and repair company Kapitel

Goal: Increase the number of applications for the construction and repair company Kapitel through the launch and optimization of advertising campaigns in Google Ads, including search ads, GDN, YouTube, and remarketing.

Results (for the first month):
► Conversions: over 2,300
► Average cost per click (CPC): 2.85 UAH
► Average conversion rate: 6.7%

What was done:
► Conducted an analysis of the website and topic, assessed competitors, and identified key services for promotion.
► Selected keywords for search campaigns and prepared a semantic structure.
► Created attractive ad texts focusing on benefits for customers.
► Set up correct conversion tracking in Google Ads and Google Analytics.
► Launched search campaigns segmented by service groups (apartment, office, commercial space repairs).
► Created banner ads for GDN, targeting them to a relevant audience.
► Set up YouTube ads to increase brand awareness.
► Rolled out remarketing to bring back users who had already interacted with the website.
► Conducted weekly monitoring of metrics (CTR, CPC, conversions).
► Adjusted bids and expanded semantics based on analytics.
► Tested new creatives and adapted campaigns to increase conversion rates.
► Ensured a balance between budget and performance by optimizing CPA.