Promotion of the bus transportation website

Stages of work on the project kolobus.com.ua:

Internal site optimization:
► Conducting a site audit to identify problem areas.
► Forming a semantic core considering the target audience.
► Optimizing meta tags to improve indexing in search engines.
► Developing a technical task for copywriters to create relevant content.
► Writing SEO-optimized texts for main pages.
► Setting up the site in Google Search Console to monitor indexing.
► Connecting and configuring Google Analytics to track user behavior.

External factors:
► Analyzing the backlink strategy of competitors to identify effective solutions.
► Developing an effective external promotion strategy.
► Building a quality backlink profile through crowd marketing and purchasing permanent links.
► Developing a content plan for the site’s blog focusing on useful materials for users.
► Writing and publishing articles to attract additional traffic.
► Regularly monitoring the site's positions in search engines.
► Making timely changes to improve results.

Result:
In just 7 months, it was possible to significantly increase organic traffic from 1200 users to 22400.