Google ADS for the dental clinic Parodent

Goal: Establish a stable flow of quality inquiries for the Parodent dental clinic in Lviv through PPC campaigns, focusing on high-margin services (implantation, aesthetic dentistry, gum treatment).

Results:
► Impressions of advertising campaigns: 87,500+
► Clicks from ads: 7,700+
► Conversions per month: 240+

What was done:
► Conducted a market analysis of dental services and competitive environment.
► Developed an initial budget and allocation of funds among different channels/services.
► Built the campaign structure in Google Ads, segmented them by directions: implantation, gum treatment, aesthetic dentistry.
► Set up a conversion tracking system + integration with analytical tools.
► Analyzed data from the first campaigns, identified priority services.
► Optimized budgets and bids, changed bidding strategies in those campaigns that yielded the best results.
► Expanded campaigns: added new ad groups, used new formats (YouTube videos, banners).
► Set up remarketing campaigns to bring back people who had already interacted with the website.