TurboDrive - a network of driving schools

Goal: Increase organic traffic and visibility of driving schools' networks in 11 cities of Ukraine through local SEO, content, and link building.

Results of our work:
- Improvement of positions: on average by 15-20 positions
- 73% of key queries in TOP-10

Work on the website:

► Conducted a site audit to identify technical issues and growth points.
► Fixed errors that hindered indexing and affected page loading speed.
► Compiled and processed the semantic core for each city.
► Corrected meta tags and header structure for target pages.
► Prepared technical tasks for copywriters and ensured the creation of optimized texts.
► Wrote and published content on driving school websites considering local specifics.
► Set up resources in Google Search Console to track indexing and errors.
► Connected and configured Google Analytics to monitor user behavior.
► Developed an external promotion strategy focused on local markets.

Work with external factors:

► Conducted an analysis of competitors' backlink profiles in the driving school niche.
► Compiled a plan and began increasing the site's backlink mass (crowd marketing, placement of permanent links).
► Prepared a content plan for the blog, focused on popular audience queries.
► Organized the writing and publication of articles with useful tips and local keywords.
► Conducted continuous monitoring of the site and its positions, controlling the effectiveness of promotion.
► Made changes to content and technical settings according to analytics and dynamics of search algorithms.