KyivVlada - information and analytical portal

Objective: Increase audience reach through organic search and enhance the visibility of the portal in search engines.

In 6 months of comprehensive promotion, the number of search users grew to 126,000.

Initial metrics:
- Site visibility by keywords: 2,685
- Estimated traffic from organic search: 3,700 users per month

Result of our work:
- Site visibility by keywords: 48,300 (growth of more than 18 times)
- Estimated traffic from organic search: 126,000 users per month (growth of 34 times)
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What was done:
Improvement of the site's technical base:
- Eliminated technical errors that hindered page indexing.
- Optimized the site structure for better internal traffic distribution and faster ranking.

Content strategy:
- Implemented regular content creation based on the analysis of current audience queries.
- Updated existing content by adding keywords and relevant headings to improve SEO metrics.

External promotion:
- Attracted quality backlinks from authoritative information resources and blogs.
- Expanded reach through thematic partnerships and collaborations.

Analytics and optimization:
- Monitored traffic dynamics and keyword rankings monthly.
- Made operational adjustments according to changes in user behavior and updates in search engine algorithms.