Google Ads for turnkey moving services in Canada.

- Context:
In Canada, the moving market is saturated with competitors. Imagine: a minivan or pickup, one partner — and there you are, a "moving company." Everyone is working in this market, from new immigrants with low prices to giants that have dominated for years. In particular, there is one large company whose brand is searched on Google almost as often as the service itself.

- Current problem:
Renting in Toronto is rapidly increasing. Over the last 2 years, the average rent has risen by 16%, from $1,908 to $2,201. This prompts many renters to stay in their old apartments to avoid rent increases. Demand for the service has fallen, and competitors are still around.

- Our actions:
1. Market and competitor analysis
We thoroughly studied the market and identified the most effective hypotheses regarding keywords and ads.
2. Hypothesis testing
Using the competitor's branded keywords yielded excellent results — we were able to attract customer attention through a creative approach to ads.
3. Brand awareness expansion
Launched Performance Max campaigns, targeted advertising, and display remarketing.
4. Increasing LTV and data
Implemented email newsletters and a CRM system for data collection and analysis, which enhanced understanding of customers and interaction with them.

- Result:
As a result, we not only survived in a highly competitive environment but also significantly increased the company's revenue.

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