Advertising campaign in Google Ads for factoria.kiev.ua
About the project:
• Legal campaign primarily providing services on book.reference and registration of FOP and TOV
Area of the advertising campaign:
• Ukraine
The Campaign Goals:
• Request for basic types of services.The Priorities:
• Registration of TOV
• Liquidation of
Types of conversions:
• Forms of feedback
• Calls
Tracking of conversions:
• Forms of feedback.The launch of the project:
Work with the customer began with an appeal to conduct an audit of the advertising account, to detect errors, failures and to advise how to move forward and what to do.As a result of the audit, it became clear that the campaign was adjusted to incompetent people and was not fully in accordance with the current setting standards.The customer decided to transfer the project completely to me.After a full analysis of the paid output on competitors and their resources, it became clear that the auction is overwhelmed, the prices are shaking and the low frequency in keywords prevails, but it was still the decision to start with search advertising.In the first month it was still possible to some success in the form of a global drop in the price per click and obtaining relevant traffic to the site, but the price for the lead when its investments did not fit the customer.I was decided to move to another type of advertising called KMS, and that was completely justified.The price of attracting the leads dropped from 800 UAH to 245 UAH and the investment in advertising on the daily budget dropped from 4000 UAH to 500 UAH.What came into my work:
Configuration of contextual advertising in Google Ads
• Install Google Analytics & Google Tag Manager and set goals.Install the call-tracking system.• Optimization and monthly reporting for 3 months.Results of the work of the RK from 10.07.20 to 26.09.20
and LID.Order of the call - 96 (Priority)
Total number of applications: 184
The average cost of the conversion is 246 UAH.The average price of the click is 2.45 UAH.The average cost of services is 4000 UAH.The total amount of investments in advertising for the specified period is 23700 UAH.Conversion rate: 10.16%
About the project:
• Legal campaign primarily providing services on book.reference and registration of FOP and TOV
Area of the advertising campaign:
• Ukraine
The Campaign Goals:
• Request for basic types of services.The Priorities:
• Registration of TOV
• Liquidation of
Types of conversions:
• Forms of feedback
• Calls
Tracking of conversions:
• Forms of feedback.The launch of the project:
Work with the customer began with an appeal to conduct an audit of the advertising account, to detect errors, failures and to advise how to move forward and what to do.As a result of the audit, it became clear that the campaign was adjusted to incompetent people and was not fully in accordance with the current setting standards.The customer decided to transfer the project completely to me.After a full analysis of the paid output on competitors and their resources, it became clear that the auction is overwhelmed, the prices are shaking and the low frequency in keywords prevails, but it was still the decision to start with search advertising.In the first month it was still possible to some success in the form of a global drop in the price per click and obtaining relevant traffic to the site, but the price for the lead when its investments did not fit the customer.I was decided to move to another type of advertising called KMS, and that was completely justified.The price of attracting the leads dropped from 800 UAH to 245 UAH and the investment in advertising on the daily budget dropped from 4000 UAH to 500 UAH.What came into my work:
Configuration of contextual advertising in Google Ads
• Install Google Analytics & Google Tag Manager and set goals.Install the call-tracking system.• Optimization and monthly reporting for 3 months.Results of the work of the RK from 10.07.20 to 26.09.20
and LID.Order of the call - 96 (Priority)
Total number of applications: 184
The average cost of the conversion is 246 UAH.The average price of the click is 2.45 UAH.The average cost of services is 4000 UAH.The total amount of investments in advertising for the specified period is 23700 UAH.Conversion rate: 10.16%