Google Ads medical center Salutem

The main goal of launching the advertisement is to attract new patients interested in medical pregnancy support in Vinnytsia.

Work performed:
- Conducted analysis of search queries related to "pregnancy management," "gynecologist," "pregnancy support," and other keywords;
- Defined the geographic coverage area (Vinnytsia and suburbs) and demographic characteristics of the target audience (women aged 25–40);
- Created and launched a search advertising campaign focusing on appointments through the website and calls;
- Used Performance Max campaigns to expand coverage across all Google platforms (including Gmail, YouTube, and Maps);
- Added ad extensions — clinic address, services, phone numbers.

Results:
After launching the advertising campaign, an increase in targeted clicks to the website and calls to the clinic is observed.
The advertisement consistently generates inquiries from expectant mothers looking for a clinic for pregnancy management.

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