Google Ads Meta Ads | Event business | USA

What we did:
Restarted the structure of advertising campaigns
Conducted segmentation by geo and type of queries
Optimized semantics
Developed dynamic search queries

Results:
In the first two months of work, raised ROAS to over 5 on Meta, and ROAS on Google to over 23
Reduced cost per sale CPA to $4.15
Increased sales by 300%
Average check increased by over 40%