Google Ads: Metal Pricing Ukraine

Installation of Ga4. Objectives, auditories, etc. Installation was done using GTM
Structure of advertising campaigns. Considering the number of categories, the specificity of the product, the variants of the wording.
- it is not a store, so setting only search RK;
Testing various tools: KMS, discovers, local, etc.
The conversions began to get almost instantly. The main active direction, was the category "Aluminum". The price of the conversion was 50-100 UAH.
- Additional services: cutting metal. They also used hot keywords.
Testing remarketing from different auditories;
A/B testing, analysis and reporting