Installation of Ga4. Objectives, auditories, etc. Installation was done using GTM
Structure of advertising campaigns. Considering the number of categories, the specificity of the product, the variants of the wording.
- it is not a store, so setting only search RK;
Testing various tools: KMS, discovers, local, etc.
The conversions began to get almost instantly. The main active direction, was the category "Aluminum". The price of the conversion was 50-100 UAH.
- Additional services: cutting metal. They also used hot keywords.
Testing remarketing from different auditories;
A/B testing, analysis and reporting
Structure of advertising campaigns. Considering the number of categories, the specificity of the product, the variants of the wording.
- it is not a store, so setting only search RK;
Testing various tools: KMS, discovers, local, etc.
The conversions began to get almost instantly. The main active direction, was the category "Aluminum". The price of the conversion was 50-100 UAH.
- Additional services: cutting metal. They also used hot keywords.
Testing remarketing from different auditories;
A/B testing, analysis and reporting