Google Ads / Performance Max for the SportsNutrition Website

Set up and optimized Google Ads (Performance Max) campaigns for an e-commerce project. The main task was to increase the number of conversions while maintaining an effective cost per lead.

Results over the period:
Impressions: 498,440
Conversions: 1,008
Average cost per conversion: 55.60 UAH
Advertising budget spent: 56,018 UAH
CTR: 2.15%
Conversion rate: 9.43%
What was done:
Setup and launch of Performance Max campaigns
Segmentation of product groups
Optimization of audiences and signals
Work with bidding strategies and budget scaling
Analysis of ad and creative effectiveness
Continuous optimization to reduce cost per conversion
Result:
Achieved a stable flow of targeted conversions and effective scaling of advertising campaigns while maintaining advertising profitability.