Promotion of an online store for sports nutrition through Meta

Setting up and optimizing sports nutrition advertising

Project: Promotion of an online sports nutrition store through Facebook and Instagram.

Tasks:
Increase the number of online purchases, attract new customers, and reduce the cost of conversion through effective advertising campaigns.

What has been done:

Conducted analysis of the target audience and competitors.
Developed the structure of the advertising cabinet and sales funnel.
Set up advertising campaigns with the goal of "Purchase on the site."
Created and tested various advertising creatives and banners.
Configured the Facebook pixel and conversion tracking.
Conducted A/B testing of audiences, creatives, and ad connections.
Optimized budgets and scaled the most effective campaigns.
Launched retargeting to bring back website visitors and increase repeat sales.

Results during the work period:

Achieved 613 purchases through advertising campaigns.
Average purchase cost — $2.45.
The best campaigns showed a conversion cost from $2.34 to $2.50.
Ensured a stable flow of orders with controlled customer acquisition cost.

Tools used:

Facebook Ads
Instagram Ads
Meta Pixel
A/B testing
Conversion analytics
Retargeting and Lookalike audiences