Within the work, comprehensive setup and optimization of advertising campaigns in Google Ads for home appliance repair services were carried out.
Completed tasks:
Search advertising campaigns were created and launched for various directions:
repair of washing machines;
repair of dryers;
repair of dishwashers.
A separate Performance Max campaign was launched for maximum reach of potential clients.
Bidding strategies were set up:
"Maximize conversions";
"Maximize clicks" for individual campaigns.
Keyword, ad, and bid optimization was conducted to improve advertising effectiveness.
The distribution of the advertising budget among campaigns was optimized.
Conversion tracking was set up and analyzed, allowing for the evaluation of the effectiveness of each campaign based on the number of inquiries received. Google Ads uses metrics such as clicks, CTR, conversions, cost per conversion, and other metrics to assess campaign effectiveness.
Achieved results
During the reporting period, the following results were obtained:
Total expenses: 189,312.89 UAH
Number of clicks: 12,146
Total number of conversions: 408
Average cost per click (CPC): 15.59 UAH
Average cost per conversion (CPA): 464.00 UAH
Average account CTR: 5.00%
Campaign results
Performance Max
Expenses: 53,600.48 UAH
Clicks: 10,943
Conversions: 353.97
CTR: 4.82%
CPC: 4.90 UAH
CPA: 151.43 UAH
Dryer repair
Expenses: 11,115.61 UAH
Clicks: 125
Conversions: 5.75
CTR: 8.93%
CPC: 88.92 UAH
CPA: 1,933.15 UAH
Washing machine repair (Search)
Expenses: 17,149.51 UAH
Clicks: 217
Conversions: 12.28
CTR: 10.74%
CPC: 79.03 UAH
CPA: 1,396.67 UAH
Washing machine repair (Odesa)
Expenses: 83,036.58 UAH
Clicks: 578
Conversions: 25
CTR: 8.65%
CPC: 143.66 UAH
CPA: 3,321.46 UAH
Dishwasher repair
Expenses: 24,410.71 UAH
Clicks: 283
Conversions: 11
CTR: 8.21%
CPC: 86.26 UAH
CPA: 2,219.16 UAH
Completed tasks:
Search advertising campaigns were created and launched for various directions:
repair of washing machines;
repair of dryers;
repair of dishwashers.
A separate Performance Max campaign was launched for maximum reach of potential clients.
Bidding strategies were set up:
"Maximize conversions";
"Maximize clicks" for individual campaigns.
Keyword, ad, and bid optimization was conducted to improve advertising effectiveness.
The distribution of the advertising budget among campaigns was optimized.
Conversion tracking was set up and analyzed, allowing for the evaluation of the effectiveness of each campaign based on the number of inquiries received. Google Ads uses metrics such as clicks, CTR, conversions, cost per conversion, and other metrics to assess campaign effectiveness.
Achieved results
During the reporting period, the following results were obtained:
Total expenses: 189,312.89 UAH
Number of clicks: 12,146
Total number of conversions: 408
Average cost per click (CPC): 15.59 UAH
Average cost per conversion (CPA): 464.00 UAH
Average account CTR: 5.00%
Campaign results
Performance Max
Expenses: 53,600.48 UAH
Clicks: 10,943
Conversions: 353.97
CTR: 4.82%
CPC: 4.90 UAH
CPA: 151.43 UAH
Dryer repair
Expenses: 11,115.61 UAH
Clicks: 125
Conversions: 5.75
CTR: 8.93%
CPC: 88.92 UAH
CPA: 1,933.15 UAH
Washing machine repair (Search)
Expenses: 17,149.51 UAH
Clicks: 217
Conversions: 12.28
CTR: 10.74%
CPC: 79.03 UAH
CPA: 1,396.67 UAH
Washing machine repair (Odesa)
Expenses: 83,036.58 UAH
Clicks: 578
Conversions: 25
CTR: 8.65%
CPC: 143.66 UAH
CPA: 3,321.46 UAH
Dishwasher repair
Expenses: 24,410.71 UAH
Clicks: 283
Conversions: 11
CTR: 8.21%
CPC: 86.26 UAH
CPA: 2,219.16 UAH