Google Ads: "Work Abroad" - 89 conversions in 30 days

Launched and optimized Google Ads for a project in the overseas employment niche. Built a structure with two types of campaigns to cover both broad demand and "hot" search queries, focusing on conversion cost and a stable number of applications.

Goals:
• increase the number of applications (conversions) within the budget
• achieve cheaper conversions by scaling the most effective directions

What was done:
• set up the campaign structure Performance Max + Search
• processed semantics and negative keywords (cleansing from irrelevant queries)
• optimized ads and signals/audiences (for faster learning)
• optimized bids and budget based on results (conversions/CPA)
• regular monitoring and adjustments based on performance (clicks → conversions → CPA)

Results for the last 30 days (January 12 – February 10, 2026):
• Spend: 9,989.03 UAH
• Clicks: 2,656
• Conversions: 89
• Average CPC: 3.76 UAH
• Average cost per conversion: 112.24 UAH

Distribution by campaigns:
• Performance Max (“Overseas Work”)
70 conversions | CR 4.00% | CPC 3.01 UAH | CPA 59.79 UAH | Spend 4,185.59 UAH
• Search (“Overseas Work”)
19 conversions | CR 1.50% | CPC 4.58 UAH | CPA 305.44 UAH | Spend 5,803.44 UAH

Conclusion: Performance Max provided the main volume and the lowest CPA, while search effectively addresses "hot" queries but requires stricter optimization of semantics/negative keywords and group structure.

#googleads #ppc #contextualadvertising #performancemax #searchads #leadgeneration #analytics