Google Ads Setup for Photographer in the USA

Case: Contextual Advertising for a Photographer

Client — a private photographer who reached out to attract new clients through Google Ads. Before the collaboration began, the advertising either was not launched or did not provide a stable flow of applications.

An analysis of the niche and competitors was conducted, after which a structure for advertising campaigns was formed based on the main services: individual photo sessions, family shoots, and commercial photography. A relevant semantic core was gathered, and ads were created focusing on the advantages and unique style of the photographer.

Correct conversion tracking was also set up, which allowed for effective optimization of the advertising from the early stages.

Results:

a stable flow of applications from the first weeks of launch
a 25% reduction in conversion cost during the optimization process
an increase in lead quality due to more precise targeting

Currently, the campaigns are being scaled and regularly optimized for further growth of results.