Google Shopping and Performance Max for the Sports Nutrition website
Case: Contextual Advertising for an Online Sports Nutrition Store
Client — an online sports nutrition store that reached out with the goal of expanding the product range and increasing the number of applications. At the start of the advertising campaigns, they were operating unstably and did not provide the necessary sales volume.
An audit of the advertising account and demand analysis was conducted. The main focus was on promoting new products and categories. After that, the campaign structure was restructured: separate groups were allocated for key products (protein, BCAA, vitamins, etc.), a new semantic core was compiled, and relevant ads were created for each category.
The key emphasis in promotion was placed on Google Merchant Center and Performance Max campaigns, which allowed for effective promotion of product positions, reaching a wide audience, and automatically optimizing displays based on user behavior.
Correct conversion tracking was also set up, and bidding strategies were optimized to increase advertising efficiency.
Results:
increase in the number of applications due to scaling of product advertising
effective launch and promotion of new products through Google Merchant
reduction of conversion costs by 20–30% during optimization
growth in overall efficiency of the advertising account
Work on the project continues: scaling of successful campaigns and regular optimization for further sales growth is being conducted.
Client — an online sports nutrition store that reached out with the goal of expanding the product range and increasing the number of applications. At the start of the advertising campaigns, they were operating unstably and did not provide the necessary sales volume.
An audit of the advertising account and demand analysis was conducted. The main focus was on promoting new products and categories. After that, the campaign structure was restructured: separate groups were allocated for key products (protein, BCAA, vitamins, etc.), a new semantic core was compiled, and relevant ads were created for each category.
The key emphasis in promotion was placed on Google Merchant Center and Performance Max campaigns, which allowed for effective promotion of product positions, reaching a wide audience, and automatically optimizing displays based on user behavior.
Correct conversion tracking was also set up, and bidding strategies were optimized to increase advertising efficiency.
Results:
increase in the number of applications due to scaling of product advertising
effective launch and promotion of new products through Google Merchant
reduction of conversion costs by 20–30% during optimization
growth in overall efficiency of the advertising account
Work on the project continues: scaling of successful campaigns and regular optimization for further sales growth is being conducted.
Dnepr 
Available for hire
Offer work