Google Ads - Swimsuit store on Shopify, GEO - Ukraine.

In the image in the "Conversions" column, only purchase was considered, which was transmitted directly from the website to the advertising account.

The client contacted us in the summer of 2023 with the following problems:
- lack of stable daily sales;
- high cost per sale;
- desire to sell products through the website (at that time, good sales were only from Instagram).

What was done:
1. Conducted an audit of the advertising account, identified weak points and growth areas.
2. Completed the setup of Google Analytics 4.
3. Configured Google Ads Tag.
4. Set up direct conversion transfer from Shopify to Google Ads.
5. Created a new feed.
6. Worked through the maximum possible number of attributes for the feed.
7. Set up Shopping and Search campaigns.
8. During the first half-year of cooperation, conducted many hypothesis tests to achieve a stable flow of sales.
9. Identified TOP products that generated sales.
10. The work results for 2024 are shown in the image.